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A Creative Brief on Netflix Business Essay Discussion

A Creative Brief on Netflix Business Essay Discussion

A Creative Brief on Netflix Business Essay Discussion

For your initial post, reverse-engineer a creative brief for a piece of promotional content for your brand. Use the Creative Brief Canvas located at https://drive.google.com/file/d/1LlCGRoWxnY7NG_ITx32nE_SbQ7KV3kki/view?usp=sharing (Links to an external site.) to guide your analysis.

You may include your answers in a canvas like the one provided or you may write your answers in Q&A form. Remember to cite your sources using APA format.

 

Essay Discussion Rubric

Criteria Ratings Pts
This criterion is linked to a Learning OutcomeComprehension30 points
30 to >27.0 pts 

Exemplary

Develops an initial post addressing the assignment with an organized, clear point of view or idea using rich and significant detail that expresses understanding and mastery of the module content (100%).

27 to >21.0 pts 

Proficient

Develops an initial post that addresses the assigned prompt with a point of view or idea using appropriate detail that suggests module content was comprehended (90%).

21 to >0.0 pts 

Needs Improvement

Develops an initial post with a point of view or idea that addresses the assigned prompt but with some gaps in organization and detail that suggest module content was not mastered (70%).

0 pts 

Not Evident

Does not develop an initial post relevant to the assigned prompt with an organized point of view or idea; Initial post does not show understanding of module content (0%).

30 pts
This criterion is linked to a Learning OutcomeCritical Thinking20 points
20 to >18.0 pts 

Exemplary

Provides logic, reasoning, and references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%).

18 to >14.0 pts 

Proficient

Draws informed conclusions that are justified with evidence from reference material (90%).

14 to >0.0 pts 

Needs Improvement

Logical conclusions are stated but lack support in the form of examples and evidence based on reference sources (70%).

0 pts 

Not Evident

Does not draw logical conclusions; provides no details or logical support (0%).

20 pts
This criterion is linked to a Learning OutcomeWriting and Mechanics20 points
20 to >18.0 pts 

Exemplary

Good grammar; minimal to no spelling errors; generally well written and communicated in a professional manner; APA formatted references provided (100%).

18 to >14.0 pts 

Proficient

Generally well-written in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm reader’s comprehension (90%).

14 to >0.0 pts 

Needs Improvement

May contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with the reader’s comprehension (70%).

0 pts 

Not Evident

Grammatical, spelling, typographical, and/or referencing errors are significant (0%).

20 pts
This criterion is linked to a Learning OutcomeEngagement20 points
20 to >18.0 pts 

Exemplary

Highly engaged with 3 or more threads contributed; a valued member of the discussion; Contributes meaningful and relevant, substantive replies that extend course understanding of concepts (100%).

18 to >14.0 pts 

Proficient

Meets minimum requirement plus replies are relevant and meaningful (90%).

14 to >0.0 pts 

Needs Improvement

Meets minimum requirement for base participation; Provides responses that are superficial in nature (70%).

0 pts 

Not Evident

Does not meet minimum requirement for discussion participation (0%).

20 pts
This criterion is linked to a Learning OutcomeTimeliness10 points
10 to >9.0 pts 

Exemplary

Submits on time, prior to deadline (100%).

9 to >7.0 pts 

Proficient

Submits on time, prior to deadline (90%).

7 to >0.0 pts 

Needs Improvement

Submits initial post one day late (70%).

0 pts 

Not Evident

Submits initial post two or more days late (0%).

10 pts
Total Points: 100

Textbook Readings

Tuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.

  • Chapter 9: Communicating Value: Promotion

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