Marketing Challenges in a New Economy
Read the article: “Airbnb and the Unstoppable Rise of the Share Economy (Links to an external site.)Links to an external site.”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
- Explain how this concept is disrupting our traditional economy.
- Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.