Describe the elements of the method that was used under that specific Implementation Approach.

ENT555 COURSE PROJECT OUTLINE

Project Overview

This team-based project focuses on the areas of Leadership and Organizational Change. An

organization’s leadership is often the driver of change, both successful and unsuccessful.

Effective leadership and change are comprised of many different components, from problem

identification and diagnosis, plan implementation, stakeholder “buy-in”, resistance,

communicating change, and so on. This course project delves into each of these aspects and

more.

Focus Companies for Examination and Analysis

These are the four companies each team can choose among for their project:

Uber

WeWork (We Company)

Wells Fargo

HP (Hewlett Packard)

Each one of these companies have undergone major change involving leadership driven

change, within the last five years.

PROJECT ELEMENTS – PHASE 1

SECTION 1: Initial Companies under Review

Company Overview

[Instructions: Initially choose two companies for comparison from the list above. Provide a brief biographical description of the companies including their business and market focus, and a brief history about their founding.]

Change and Problem Area

[Instructions: Identify the nature of the “change” and/or Problem area you are focusing on for comparison of those two companies.]

ENT555 COURSE PROJECT OUTLINE

SECTION 2: Change Management Images

Change Management Image Grid

[Instructions: Look at Excel file title “Course Project Image Grid” in the assignment, and pick three images of change from your grid. Fill out the empty blocks on the grid for those three images using outlines, bullet points, and rough ideas for both company’s change. For your assistance, there is also an Example Grid you can refer to as well. You can delete those “Images” you are not using from the Grid.]

Change Management Image Analysis

[Instructions: (a) Briefly compare and contrast the three images. (b) Briefly explain how the behaviors of those images would be different or the same during your companies’ changes. (c) Briefly describe how those differences could (or did) impact the success (or failure) of the change. (d) Briefly explain which image (or combination of images) you feel would have best facilitated the described change and why.]

PROJECT ELEMENTS – PHASE 2

(NOW CHOOSE ONLY ONE OF THE TWO COMPANIES FOR FURTHER ANALYSIS)

SECTION 3: Change Diagnostics and Analysis

Change Model and Analysis

[Instructions: (a) Choose one Diagnostic Model (i.e. 6-box, 7S, congruence, or etc.) to apply to your one chosen company. Choose the model which you feel best identifies and measures the relevant aspects of the organization’s performance and therefore the diagnostic choices made will affect your findings. (b) Apply the data obtained in your research through an analysis of the

appropriate chosen model. This will allow you to create a diagnosis of where the company is today (as per the criteria of the model).]

ENT555 COURSE PROJECT OUTLINE

TOWS Analysis

[Instructions: (a) Create a TOWS Analysis matrix for one chosen company change plans/programs, utilizing information obtained in the diagnosis. (Strengths, Weaknesses, Opportunities, Threats.) . Then discuss the analyses and offer your perspective (value judgment) of the effectiveness of the changes made to date in the case.]

Resistance Areas

[Instructions: Identify potential areas of resistance that may occur. (b) Develop and describe at least one strategy and recommendation to respond to your company. (This will most likely come

from your Weaknesses/Threats section of your TOWS Analysis).]

SECTION 4: Implementing Change Strategy

[Instructions: Based on research regarding your chosen single company, (a) Analyze the process that was employed in terms of which approach (Change Management or Organization Development) was used; (b) Describe the elements of the method that was used under that specific Implementation Approach.

SECTION 5: Communicating Change

[Instructions: Use the Communications Plan Matrix Template to develop your communications plan for the company. “Cut and paste” your completed communication plan matrix into the final document.]

SECTION 6: Research References

[Instructions: This is a separate page which should contain the complete references and

citations for the research. You may use either APA or MLS citation formats.]