Performance Lawn Equipment

Questionnaire
Question Variable Survey Question
1 Gender What is your gender?
Male
Female
2 Age What is your age?
3 Education What is the highest level of education you have completed?
Some High School Classes
High School Diploma
Some Undergraduate Courses
Associate Degree
Bachelor Degree
Master Degree
J.D.
M.D.
Doctorate Degree
4 Income What is your annual income?
$0 to < $10,000
$10,000 to < $20,000
$20,000 to < $30,000
$30,000 to < $40,000
$40,000 to < $50,000
$50,000 to < $60,000
$60,000 to < $70,000
$70,000 to < $80,000
$80,000 to < $90,000
$90,000 to < $110,000
$110,000 to < $130,000
$130,000 to < $150,000
$150,000 or More
5 Spending On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, make-up, chemical hair color, razors, skin care, feminine care, and salon services.
6 Ad Frequency On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, internet, radio, newspaper, magazine, and direct mail.
7 Stereotype On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes?
8 Reinforcing On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes?
Drastic
Influential
Limited
Trivial
None
9 Transform To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes?
Strongly Agree
Agree
Somewhat Agree
Neutral
Somewhat Disagree
Disagree
Strongly Disagree
10 Empowerment% On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?