Advertising (Healthcare)

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Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).

Review the rubric for grading guidelines.

Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.

Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.

Effectiveness addresses ‘results.’ Did the ad influence you to take a further action?

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

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